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Dear Exhibitor, 
Now in its 5th year, Woofstock is back, bigger and better than ever. Last year our attendance tripled with over 140,000 dogs and dog lovers celebrating Woofstock at the greater expanse of Front Street in the St. Lawrence Market Neighborhood. Last year’s vendors experienced unparalleled success at the event.
We welcome you to participate in Woofstock 2007.  You will find our exhibitor package in a pdf format attached. If you are unable to download or open it, you can simply go to:

Front Street, a four-lane boulevard, will be closed to traffic for the party – from Jarvis Street past the famous Flatiron Building almost to Yonge Street along with the adjacent side streets.
You can be among over 200 companies offering the latest in doggie treats and canine chic fashion, furnishings and services. We anticipate tens of thousands of people and their dogs at this exciting weekend, which continues to generate phenomenal media attention. We are pleased to have Citytv back as our enthusiastic media sponsor.
All booths are centrally located along the large boulevards of Front Street. We will be expanding Woofstock to encompass road closures including Church Street west of Front Street and a portion of Wellington Street. The larger, more flexible and comfortable venue with all of its additional benefits (more centrally located, enhanced visibility, wider aisles and extended areas to pause and relax) will accommodate even larger crowds.

The King Edward Hotel – renown for its luxury – just steps from the event, has generously returned as our hotel sponsor. We are also excited to bring back the popular Woofstock Weekend rate of $179 per night. This discounted rate applies when you quote that you are booking for the “Woofstock Weekend” (see page 7 of the exhibitor package). Book early to guarantee this excellent lower rate.

Woofstock supports important issues including Canine Cancer Research. We are launching our fundraising campaign with a Doggie High Tea at the King Edward Hotel on June 2nd where we will honour dogs that survived or are living with cancer. We are looking for these special dogs to attend the Doggie High Tea Event. Please email us at with information if you know of a canine cancer survivor who would like to get in on the fun.

We will offer the opportunity for vendors to participate in our fundraising campaign by selling orange collars embossed with “Woofstock For Canine Cancer Research”. There will be no cost to the vendor and 100% of the proceeds with go directly to Canine Cancer Research in Canada.

Don’t miss your chance to be part of Woofstock 2007 -- largest festival for dogs in North America


WOOFSTOCK -June 9 & 10th

North America’s Largest Festival For Dogs!
(416) 410-1310

We invite you to join us for our “DOGGIE HIGH TEA,”
a celebration in honour of canine cancer survivors and dogs living with cancer.

On Sunday, June 3rd at 2:00 p.m., Toronto’s King Edward Hotel will un-leash Woofstock 2007, North America’s largest outdoor dog festival, with a special “Doggie High Tea" honouring Canine Cancer Survivors. Our brave participants will be treated to freshly baked 'cookies' while they lap a specially brewed 'tea’ in the hotel's picturesque Windsor Ballroom. Guests will be asked to make a donation at the door to help raise funds for the OVC Pet Trust Fund for Canine Cancer Research.

In addition to giving these wonderful dogs the royal treatment, the audience will be asked to vote for their favourite canine couturier in the Doggie Designer Challenge in which 8 Doggie Designers will present their most fetching outfits.
There are sure to be some fabulous photo ops, so bring your camera!

Please note that seating is limited and a reservation is required.

Contact to register your dog who is either living with, or has survived, canine cancer.

The Woofstock Launch “Doggie High Tea”
Sunday, June 3rd 2:00 p.m. – 3:30 p.m.
Le Royal Meridien King Edward Hotel
37 King Street East, Toronto

Throughout its more than 100 year history, the King Edward Hotel has continued to set the standard for luxury hotels in Canada. Located in the heart of Toronto, it has a long been the choice of Toronto society, movie stars, convention goers, tourists, political figures and business travelers. London-based Le Meridien is a global hotel group with a portfolio of 130 luxury and upscale hotels (34,000 rooms) in 56 countries worldwide.

No Pinkies Up At This Tea Party

Yesterday afternoon marked the kickoff event for Woofstock, North America’s biggest outdoor festival for canines. The King Edward Hotel hosted high tea for dogs who have survived cancer, or are currently battling the disease, and their owners. While some might scoff at the idea of a tea party for dogs, you’d be hard-pressed to find an event more heart-warming.

The tale of Monty the Bernese Mountain Dog, for example, is the stuff movies are made of. Having lost two of this very breed to cancer, Torontoist was pleased to learn this gentle giant’s story has a much happier ending. When he was five, Monty had a mass cell tumor attached to his jaw. He had surgery, but it wasn’t able to get all of the cancer and the vet told his owner, Faye Ego, that with chemotherapy and radiation the dog would only live about six months. She decided it wasn’t worth putting him through the treatment to extend his life such a short amount. Instead, she fed him an abundance of vitamins and a new, high-quality food. Fast forward two years, and Monty is miraculously completely cancer-free.

Duffy, a golden retriever, is another success story. The day after he served as the ringbearer in his owners' wedding, the couple noticed he was limping. The cause turned out to be cancer in his front left leg and he was given only a ten percent chance of living for one more year. After surgery to remove the affected leg, Duffy was depressed for the first couple of weeks. But now, three years later, he’s motoring along. “He can do anything a four-legged dog could do,” says Tara, one of his two owners.

The dogs were treated to bowls of broth and canine cookies presented on pristine white tablecloths topped with artfully folded napkins. Some hopped right up onto the tables, taking full advantage of the chance to get a break from the vet’s office and be king or queen for a day. Many strolled down a miniature runway for a “tribute walk,” as their owners told the crowd the status of their pooch’s fight with cancer. For some levity, they were followed by a dog fashion show. The winning designer won a free booth to display her wares at the main Woofstock festival.

2007_06_04faygela.jpg While the event was designed to pamper the dogs, it was as much about their owners as well, allowing them to commiserate with other people going through the same painful process (“Oh, look, another Duff!” exclaimed his owner as a three-legged greyhound walked in) and spend some unique quality time with their pet. Rudy, another Bernese, was diagnosed with cancer just a week ago. One of his owners, Mimi Jones, says that when you’re drawn to large breeds, “You know that the time you have with them is going to be short.” Now, facing the possibility that at after just six-and-a-half years they may soon have to say goodbye, they’re making the best of it. “We’re just trying to do stuff with him that’s fun and enjoy our time with him,” says Mimi, about what drew them to high tea. “When we heard about this, we thought ‘What a riot.’ And it was. It was a ridiculous event. It was a riot.”

Woofstock itself happens this upcoming weekend in the St. Lawrence Market Neighbourhood. Front Street will be closed from Jarvis to Yonge to make space for events like the Stupid Dog Trick and Best Costume contests, the Ms. and Mr. Canine Canada Pageant and the Rescue Me Walk-A-Thon, a fundraiser for very worthy canine rescue groups.

Photos from top: Faye and Monty; Faygela, who luckily doesn't have cancer—her owner brought her to a previous high tea and says she had so much fun she couldn't resist coming back to support the Ontario Veterinary College Pet Trust Fund, which this year's tea was raising money for.

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Carly Beath was born in Calgary, but moved to the tiny town of Smiths Falls at age 3. She went to university in Waterloo, which was quite a lot like Smiths Falls. Luckily, she lives in Toronto now. Carly is a writer, singer, songwriter (but not a singer-songwriter), guitarist and aspiring DJ.








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